Root 31

I found Makeway to be a great team with the ability to understand our needs. We have been very satisfied by their availability and reactivity which was essential for the work we gave them. I highly recommend them.

Roland Perrin, President

Healthier eats, from the ground up.

Re-opening an existing, local café with a new name and menu is a project best approached one bite at a time. Wanting an organic approach to the new, healthier menu, we needed to appease a certain target audience without going too far with “organic.” Working directly with the owner, we presented a strategic approach to a new cafe name and a several options, ultimately landing on Root 31.

We then developed a new identity, brand standards, print collateral, signage, window graphics, menus, business cards, and ultimately a new website to go with it, which will launch soon—we’re putting the last of the garnish on it.

Root 31 Collateral
Root 31 Logo
Root 31 Brand Guidelines
Root 31 Interior Signage
Root 31 Menu
Root 31 Exterior Signage

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